A Thorough Guide On Keyword Research and Content Creation For SEO

SEO Keyword Research and Content Creation Guide

Keyword research is essential to a successful SEO campaign and for optimizing content strategy. This post will serve as an in depth guide to use when it comes time to perform keyword research to find the most optimal keywords for an SEO strategy.

Also, this guide will help for planning a content creation strategy around the keywords that are identified during the research phase. Wham bam, a two step guide to getting a website ranking at the top. And don’t forget to checkout all of our free SEO guides.

The Guide to Keyword Research and Content Creation

Everyone can agree, research is very time consuming and somewhat annoying. However, no one can deny that it is an integral part of finding the right keywords to utilize. You will want to uncover the keywords that:

1. Have high search volume.

You need to be sure that people are actively searching for your keywords that are relevant to your site.

2. Have low competition.

It is also important to find keywords that have relatively low competition. This will make ranking for these particular keywords easier and improve your chances of generating more traffic via search engines, as a result.

3. Are supported by your content.

You need to be sure that the keywords you choose to try to rank for are actually relevant to the content that is on your website. It would do no good to rank for irrelevant keywords.

There are plenty of tools that you can use to aid in finding the best keywords for your website. The most popular tool to use is created by the largest search engine itself – Google’s search based keyword AdWord tool. This tool provides results based on actual searches completed on Google. Therefore, it is easily one of the most effective and usable keyword search tools on the market. If you utilize it while logged into your AdWord’s account, it will give you a customized list of keywords that are targeted specifically for the website linked to the account.

It is important to understand how to decide how broad or narrow you should have your keywords be. This is typically called by industry folks – “The Long Tail.”

The Long Tail:

This phrase was coined by Chris Anderson. It describes the theory that many low traffic keywords can collectively generate more visitors faster than a couple of high traffic keywords that can be harder to rank for.

An example:

Amazon may get thousands and thousands of visits from the keyword “DVD.” However, they get millions of visits from all of the individual DVD titles that exist on their marketplace. When you look at them individually, none of them come close to the amount of traffic as the keyword “DVD,” but when you combine all of the individual “long tail keywords,” their volume is even larger than the single “popular” keyword.

How does/should Long Tail Keywords apply to you?

When you look at the facts, all of your long tail keywords should make up over 80 percent of your traffic. Therefore, when you are researching keywords for your website, it would be wise to not just focus on the ones that are receiving tons of traffic and hits. Rather, you should focus on the less popular and easier to rank for keywords. You should incorporate these keywords into your overall ranking strategy. That way, you will be able to rank easier and faster.

Content Creation:

Once you pick the right keywords to target, it is very important to start creating your content to incorporate them. Search engines have automatic bots that run through your website to decide whether or not it is relevant. You can influence these bots rankings by strategically optimizing your content to include certain long tail keywords.

This is especially true when you are creating content that bots cannot yet read. Bots are currently able to interpret text. However, they are not yet able to decipher videos, images, or audio files. Therefore, you are going to need to describe these types of content with text. That way, your content will be easily understood by Google’s bots.


It is important to write for a real audience. Writing strictly for search engines will make your content boring to read, and this will detract from the amount of visitors that “stick” to your website. Your mission is to convert your visitors into active readers and/or buyers. Therefore, you need to optimize your site/content without detracting from the quality of your website. For advice on keyword usage and placement, checkout this quick keyword placement guide for on page SEO.

Keller founded Volume SEO and Volume Designs in 2013, an Austin SEO company and an Austin Web Design company. When he isn’t building websites or driving traffic to them he enjoys tennis, running, and hanging out with friends and family.


How to Find an SEO That Is The Right Fit

this lens' photoChoosing An SEO That Is A Good Fit Is Tough

After spending countless hours and losing sleep over choosing the right consultant to help rank our website in search engines, I thought I could shed some light on the process to help others. Since most business owners nowadays have a website, and are searching for ways and help improving their online presence it seems sharing this info could be helpful for many people.As easy as finding an SEO may seem at first, it can be tough to select a consultant that is the right fit for a company. This guide will help guide in the process! We will go over some common red flags to watch out for from the people to avoid and then we will go over the green lights one can expect from qualified providers. After reading this guide one should feel confident in choosing an SEO that fits the needs specific to a particular website.

Sifting Through Search Engine Optimization Providers

Red Flags and Green Lights to Finding the Right Fit

Many business owners have achieved getting a website, but many have yet to find a reliable SEO provider. It is important for businesses to be able to garner search traffic for their websites, but they often times struggle to find a good service provider.It can be a challenge today to find a trustworthy search engine optimization specialist. There are some red flags that one can look out for when trying to find a good search engine optimization provider. This guide will help to weed out the bad guys from the good so that one can hire the right firm to help increase search traffic.Below are some of the red flags to look out for. It is easy to narrow out some providers, before starting to consider the rest.

Red Flag: High Pressure Sales Calls With Template Solutions

There is no one size fits all solution to search engine optimization. Long gone are the days where a few backlinks was all it took to dominate the search results for a targeted niche. Due to so many updates to Google’s algorithm, it is essential now to have a custom well thought out strategy due to today’s competitive landscape. It will take a combined effort in optimizing multiple factors for weeks, months, and or years depending on the goals of the search campaign.

So, keep an eye out for a sales call or email from a provider claiming to have a proven solution, ask them if it involves a template website. Template websites do not rank as well in Google, they often have duplicate content issues and are penalized as a result.

Next, ask them where the back links they build will come from. Are they from the same sources that link to all of the “SEO company’s” clients? Ideally natural and diverse backlinks are desirable, so links from link farms such as this can actually penalize a website and remove it from search results.

Yodle is one notorious example of a service provider that will call and try to pressure business owners to sign up for a template service!

Red Flag: Paid Link Packages

If a company approaches a business with a paid link package, chances are the links are spammy and could negatively impact the business’ search rankings. Unless a business owner has enough experience with search optimization to decipher between a quality link building plan and a black hat or risky link building plan, then avoid anyone trying to sell link packages.

Green Light: Custom Solutions for A Specific Market, Design, and Audience

A good quality service provider will dig deep analyzing a website and it’s online presence. In doing so they will be able to offer a custom solution tailored to a search market, branding, web design, and content. After all, a successful search marketing campaign will take optimizing many factors in all of the aforementioned areas.

    • A trustworthy consultant will perform current keyword research and generate unique ideas for strategies targeting a number of different sets of keywords prospective customers search for.
    • Good SEOs will analyze a backlink profile as well as competitor’s to see if there are opportunities to acquire valuable links to a website.
    • Quality companies take the time to fully understand a business and marketing objectives to properly optimize content on a website.
    • An experienced professional will incorporate best user experience design elements and practices into the optimization of websites.

An example of a high quality firm would be Volume SEO, an Austin SEO Company. It is a small dedicated team that will take the time to learn a business, objectives, and prepare a quality search engine marketing strategy as a result.

Green Light: Custom Link Building Plans
A high quality firm will not approach businesses with a link package, but rather a plan. Professionals will seek out relevant websites in a target niche to acquire links on. Some quality links that one can expect a good provider to offer would be:

    • Major Business Directories, such as Yelp
    • Quality Guest Posts on relevant websites
    • Limited quality blog commenting
    • Link promotion of “link bait” or high quality content

So, use this guide to choose a legit service provider. Remember to look out for high pressure sales tactics and template solutions being used the same across hundreds or thousands of customers. What a business wants in an SEO is a high quality trustworthy provider. One who will learn, understand, and analyze specific business needs and internet marketing objectives coming up with the best custom solution for search engine optimization.